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Muscat, Oman – May 31, 2025 — Azura Clinic, one of Oman’s leading wellness and aesthetic destinations, has been awarded the prestigious Best Brand in Customer Experience (CX) in the Personal Care/Wellness & Beauty category at the Oman CX Forum Awards 2025, hosted by Times of Oman.
The awards ceremony was held on May 28, 2025, at the luxurious St. Regis Al Mouj Muscat Resort, bringing together some of the nation’s most innovative and customer-focused brands. Organised as part of the Oman CX Forum, the event celebrated organisations that have demonstrated outstanding commitment to customer experience in today’s evolving business environment.
Since its inception, Azura Clinic has rapidly distinguished itself through a combination of advanced medical technologies, internationally acclaimed treatments, and a deeply personalised approach to wellness and beauty. Being recognised as the top brand in customer experience within the wellness and beauty sector reflects not only Azura’s medical excellence, but also its deeply embedded culture of client-first service.
“This award is a reflection of the trust our clients place in us every day,” said Mr. Mehdi Olama, CEO & Co-Founder of Azura Clinic. “We built Azura on the belief that exceptional aesthetic outcomes must be matched by an equally exceptional experience. From the moment a client walks through our doors, every detail—from the consultation to the follow-up—is designed around their comfort, goals, and satisfaction.”
Mr. Shaheer Abdulla, Co-Founder, added: “To be recognised on a national stage by Times of Oman is both an honour and a responsibility. Our vision has always been to raise the bar in the wellness and beauty sector in Oman. This recognition motivates us to continue investing in innovation, training, and client engagement strategies that go beyond expectations.”
Azura Clinic has been at the forefront of aesthetic innovation in the region, being one of the first clinics in Oman to introduce the Fotona SP Dynamis Laser, a state-of-the-art system used for a wide range of non-invasive treatments. The clinic offers a diverse range of services including skin rejuvenation, hair restoration, laser therapies, and non-surgical enhancements, all tailored to each client’s unique needs and expectations.
Beyond technology, it is Azura’s commitment to customer care and experience that continues to set it apart. Every step of the client journey is built around personalised attention, transparent consultation, and follow-through support—ensuring that each visit is as transformative emotionally as it is physically.
The Oman CX Forum Awards 2025 recognised brands across multiple sectors for their excellence in delivering meaningful and impactful customer experiences. The event gathered top executives, customer experience strategists, and brand leaders to explore the future of CX and highlight organisations setting new standards in client engagement.
As Times of Oman highlighted in its event coverage, the awards not only celebrated achievements but also fostered dialogue on how businesses in Oman can stay ahead in a customer-first world.
For Azura Clinic, this recognition represents more than a single achievement—it is a reaffirmation of its mission to provide world-class care driven by empathy, innovation, and trust. With this award, Azura strengthens its role as a pioneer in Oman’s evolving wellness and beauty landscape.
To learn more about the Oman CX Forum Awards 2025, visit the official article on Times of Oman.